I’m looking at ads on Craigslist, specifically at ads for online bloggers. It seems everyone is looking to carve out their own special niche in the world, and nowhere is this more evident than online. This particular ad discussed their design and writing style by posting an example blog.
The example blog is about an artist’s website – a common writing theme these days. Turns out there is a guy, Cardon Webb from Queens, NY who redoes handwritten posters, simple posters selling a car or furniture or giving away a cat or searching for a lost dog. He goes home and designs beautiful posters with the original information, then returns to the poster and replaces it with his full-color high-quality artwork. He is careful to ensure that he only does this when there are two or more posters displayed in public. These words do not do his work justice.
To quote from the website:
[the artist] TAKES THE VERNACULAR OF SELF-DISTRIBUTED FLIERS AND TEAR-OFFS WE HAVE ALL SEEN IN OUR NEIGHBORHOODS. IT INVOLVES HIJACKING THESE UNCONSIDERED FLIERS AND REDESIGNING THEM, OVER POWERING THEIR MESSAGE WITH A NEW VISUAL LANGUAGE. I THEN REPLACE THE ORIGINAL WITH THE REDESIGN IN ITS AUTHENTIC ENVIRONMENT.
- Examples of Cardon’s work from HowDesign.com
